The Humans Behind it All: Pixel Pop Festival 2017 / by Caleb Sawyer

I have been to three of four Pixel Pop Festival's, each in a different capacity. This year, as a journalist, I hoped to hone in on the theme in the bones of this year's indie showcasing festival. Within hours it was clear what Pixel Pop was trying to say. Games are made by humans. Normal people like you and me. Their successes and sacrifices were given a spotlight here, illustrating one message clear as day: Behind the games you love are people who have dedicated themselves to creating what they love.

I went to the original Pixel Pop Festival on a whim. My uncle and I had just learned about the event and, as gamers, content creators, and hopeful developers, we felt it too good an opportunity to pass up on. We bought our tickets at the door and walked through the halls of Webster University a bit aimlessly. Pixel Pop was small then, but had the heart of a dragon. There was an air of excitement in those halls. The realization that St. Louis had a vibrant indie game community was still fresh for most of the people there. There was this mild dumbstruck look on a lot of people's faces.

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Fast forward to 2017. I got my Press credentials in the last days of June and began to gear up for attending Pixel Pop as a member of the press. As more and more information came out I began to build my schedule for the two day event. Based on the information presented alone, it was clear that PxP2017 was going to be bringing a lot to the plate. A full schedule of panels and talks, an impressive list of content on display. I thought of the first Pixel Pop I went to. In a short four years a lot had changed.

That isn't to say that Pixel Pop was less organized before. It was young. It still is. But stepping through the doors onto the Expo floor this year made one thing effortlessly clear. The showrunners behind Pixel Pop had been hard at work. Pixel Pop Festival 2017 was bigger, better, and had something to tell its attendees: the St. Louis indie community is here to stay.

As a journalist I knew I wanted to find a theme. I knew, as soon as I arrived, that there was a message in the air. It was in the smiles of the exhibitors. In the games they were showing off. In the words of each and every panelist, speaker, and community member. In an age where technology so easily removes the faces of those responsible from their work, Pixel Pop Festival 2017 put the human element on glorious display.

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The Keynote Speaker, Rebecca Saltsman of Finji (@BexSaltsman) spoke about her family's triumphs and struggles adapting and creating in the game industry. From harsh lessons about preparedness, to sacrifices made for fiscal solvency, to being full-time developers with two young boys. It was refreshing, enlightening even, to see someone who, by most people's standards, made it, speak to the difficulty of the journey. The sea of heads nodded and hummed in acknowledgement and laughed in agreement throughout the talk.

Other talks focused on helping new developers get started on their own, bootstrapping their own games, balancing life and game development, and gaming for a cause. It was a lineup chock full of heart and down to earth advice from important voices in the game industry. 

The Expo floor was no different. Creators of all ages waited with eager hearts as attendees stepped up to their booths. In passing, at any moment, you could hear the stories behind these games. You could feel the pride in the developer's voices. Voices like @Waffle__Works Isaac White smiling next to a proud family as people played his charming, submarine side-scrolling shooter Submerged. Voices like Jason Mayer and Jamie Toon at @STLGatewayGames who gushed about their board game Defend Neo Tokyo (there was a SOLID showing by board games at Pixel Pop). Everywhere you turned, people in love with what they had created stood tall behind their creations.

In the short four years that Pixel Pop Festival has existed it has grown leagues beyond what I thought it could have, and this year's showing sets the bar high for next year. It was a privilege to be able to cover this event. The amount of love on display was palpable. St. Louis has a lot to be proud of in Pixel Pop. The most sincere thank you and congratulations to the team behind the scenes putting it all together. You all made an event deserving of every bit of praise it receives. Here is to a stellar 2018 show.

~Caleb
@LubWub